3 Unexpected Industries Where Video Is Making An Impact
How Video Technology Innovations Can Help Special Needs, eLearning, And Business Communications
On average, we spend almost 3 hours and 30 minutes in the US watching TV video content and another 1 hour and 40 minutes on digital videos. That’s a total of over 5 hours a day we spend watching videos primarily for entertainment. Video is not just about amusing and distracting ourselves from daily life; it is a much bigger technology platform that can make life-changing differences.
To highlight the innovations and different applications in various industries, we will take a look at 3 case examples:
- Special needs
- Education
- Business Communications
New Assistive Technology Applications For Special Needs
The expected global market for assistive devices for special needs is $23 billion by 2023. This industry is there to help improve millions of people’s lives through innovation. For the deaf, video technology can be a great assistive technology to help them navigate and improve their standard of living. Companies like Talov provide deaf people with an AI communication tool named SpeakLiz, enabling the deaf to communicate more effectively and fluidly with virtually everyone.
SpeakLiz dismantles barriers and fosters greater social equality through video technologies. They utilize the phone’s camera to turn traditional sign language video feeds into voice and text in real-time. This Sign Language Recognition technology converts standard sign language into a contemporary means of communication.
Making Educational Video Production Faster And Simpler
eLearning is enormous, with an estimated market size of $315 billion in 2021 and only growing. Video technology enables lessons to be recorded and facilitates live streaming for interactive environments. There are many subsets of eLearning, like vodcasting, online tutoring, and mobile learning apps that seek to capture learners’ minds and wallets globally.
One of the biggest challenges of creating lessons is recording and editing the video. One-hour e-learning course takes between 90 to 240 hours to develop. This time and resource-consuming activity keeps many people from creating online courses.
To help answer this problem, some companies have developed AI technology to help scale and simplify the creation process. For example, Synthesia provides a web-based platform for creating videos with AI avatars and voices in multiple languages. It can convert text to speech and provide an AI avatar to present the information like a human speaker. Synthesia helps creators make lessons in three ways:
- The language barrier is removed since the video is only translated and not re-recorded in multiple languages.
- The video is generated quickly and customized for many audiences and individuals.
- The AI presenters never need to re-record a script if something changes. Using an AI-generated voice and avatar will help educators concentrate on the lesson materials.
Business Communication Abundance
Video conferencing is estimated to be worth $20 billion, but the technology can go far beyond meetings. With the explosive growth of Zoom, Google Chat, Microsoft Teams, Slack, and Discord, you would expect that the full potential of the technology has been reached in business communication. There are many ways to apply video technology to different aspects of a company’s operations. The previously noted platforms focused on facilitating internal communication within a company. Some companies also use video conferencing to communicate with their customers when face-to-face communication is impossible. But other companies have used the technology at other intersections of their customer’s journeys. We discussed some here using the example of Healthcare, Finance, And Retail.
Related Link: How 3 Different Industries Use Live Video Chat For Better Customer Experiences And More Profits
Another powerful example of video technology in business applications is Viewabo, which uses video technology to help companies better communicate and solve customer problems. Their solutions can be a great addition to many business-to-customer communication channels such as email, phone, video, chat customer support. For example, Viewabo Live allows companies to easily send a live video request to a customer via a SMS or email. Without needing to log into an application or program, customer service agents can get a live video of what the customer sees. They can use this to walk the customer through the problem-solving process and bring about a resolution faster than possible with voice, live chat, and email customer support.
Viewabo focuses on making the customer experience more smooth and more enjoyable for both the customer service agent and the customer. It can be applied to many points along the customer journey map.
Related Link: 9 Steps To Building A Customer Journey Map and 3 Tips To Make It Great
Video Technology Is Boundless
We see that video technology is not near the end of the possibilities for improving our lives. Many companies out there see different and new opportunities every day. Innovation is only limited by the imagination of entrepreneurs across different industries to think differently and big.