Maximizing Customer Service ROI

Increase Your Customer Service Profits And Savings

Many companies view customer service as a cost center. It is an essential aspect of business operations but not directly tied to generating revenue. However, with tools such as Viewabo, customer service can transform from a cost center to a profit center. This is where the magic of Viewabo comes in. With the right approach, it is possible to make more profits and save money using the platform. In this post, we explore how Viewabo helps.

What Is A Cost Center And Profit Center?

A cost center is a business unit or department that does not directly generate revenue but is necessary for the operation of the business. Customer service is often seen as a cost center, since the purpose of customer service is to resolve customer issues and provide support rather than generate revenue.

On the other hand, a profit center is a business unit or department that generates revenue for the business. Profit centers are directly tied to generating income.

Turning a cost center into a profit center can be achieved in several ways. Some general examples are by finding new revenue streams and reducing expenses. This can be done by offering additional products, value-added services, improving customer retention, generating customer referrals, and reducing churn. Other ways include maximizing operational efficiency and reducing operating costs.

How Viewabo Can Turn Customer Service Into A Profit Center

Below are methods of using Viewabo to improve customer support while increasing its potential as a profit center. By implementing these strategies, businesses can increase their customer service earnings and enhance their overall profitability.

Upselling And Cross-Selling

Customer service representatives can use Viewabo’s live video feed to identify and recommend additional products that customers may be interested in. This can increase the average transaction value and generate extra income for the business. For example, a customer support representative may see the customer’s real-life situation and recommend purchasing complementary products and accessories that would help solve the customer’s problem. 

Add On Value-Added Services

Another way to generate additional revenue through Viewabo is to offer value-added services during the video feed interaction. Customer service representatives can get live feedback and quickly recommend other services customers may want to add. Services such as extended warranties to premium support can be recommended to customers as the interaction proceeds. By providing these services, the business can simultaneously generate additional revenue and improve the customer lifetime value.

Improving Customer Retention

With Viewabo, customer service representatives can deliver exceptional service and resolve customer issues promptly, leading to increased customer satisfaction and loyalty. This can save the business money over time, as retaining a customer is less expensive than acquiring a new one. Repeat customers also tend to spend more over repeat purchases. 

Improving Service Speed And Quality

With Viewabo, customer service representatives can see exactly what the customer is experiencing in real time, which removes guesswork and confusion. This leads to faster resolution times and fewer product returns, thus saving the business money and increasing the number of customers served within the same timeframe.

Lower Customer Frustration And Churn

With Viewabo, customers don’t need to install any special app. They can receive a link via SMS or email and start video sharing from their phone’s camera. This functionality makes it easy for customers to turn to the business’s customer service offerings, and not go to a competitor. 

Improve Customer Service Training At A Lower Cost

Viewabo saves a recording of each video session, which allows customer service representatives to refer back to previous sessions for training, quality assurance, or other purposes. Viewabo can improve the quality of customer service training and lead the business to build better training programs cheaper and faster.

Related Links:
The Why, What, And How of Customer Lifetime Value
Start Lowering Your Customer Churn Rate Today
Top 10 Tips To Improving Your Customer Service Training

How to Start With Viewabo

Starting with Viewabo is a few easy steps away. Follow the steps below: 

  1. Choose A Product: Viewabo has two products, Viewabo Live, and Viewabo Request. Choose the one that best fits your business’s needs. 
  2. Set Up An Account: Create a Viewabo account and start testing the platform within minutes of signing up. 
  3. Train Your Customer Service Representatives: Provide training for your customer service representatives on how to use Viewabo to improve the customer experience and increase profitability using the methods above as a guide. 
  4. Start Using Viewabo: Start using Viewabo in your customer service operations and see the benefits for yourself.

Are You Ready To Make More Money?

Viewabo offers a unique and innovative solution to help companies turn customer service from a cost center to a profit center. By utilizing Viewabo, companies can take advantage of its many benefits, including increased up-selling opportunities, improved customer retention, and increased customer referrals. It also helps companies reduce customer churn, lower operating costs, and improve profitability. Start with Viewabo today and see the positive impact the platform can have on your customer service operations.

Click here to learn how Viewabo’s video support tools can help you to see what your customer sees.