Do you think in pictures? This phenomenon of thinking through visual processing is called visual thinking (also sometimes referred to as spatial learning or image thinking). A simple test to see if you are is to think of an idea. Do you see it in your mind as an image or a collection of images? If you do, you are actually among the majority of people who are visual thinkers, which is about 60-65% of the general population. 

People retain 80 percent of what they see, compared to 20 percent of what they read and only 10 percent of what they hear. When communicating, visual information is a powerful tool in helping the receiver understand and remember what you presented. It is even more critical for businesses as our opportunity to interact with customers is hard-earned. So much of a business’s resources go into building marketing, sales, and customer service opportunities. Each touchpoint is an important chance for businesses to put forth their best communication efforts.

There are several forms of visual information people use. In face-to-face communication, we share a lot of visual information about how we use body language, hand movements, and the angle of our heads. Eye contact, or the lack thereof, also plays a role in the information being delivered to the receiver. Besides this, other common forms of visual information are presented in visuals like pictures, videos, diagrams, charts, infographics, and drawings. These visuals act as content for the receiver to pull information, ideas, and emotions. They also work with other forms of communication, like verbal, kinesthetic, and text-based, to aid in understanding.

Successful visual communication is key if communication aims to drive the message home. Visuals are processed 60,000 times faster in the brain than text. And 65% of people are visual learners. Visual communication typically combines data visualization and graphic design to produce content and deliver information in a precise and engaging manner. It employs several mediums to reach the audience and a range of visual elements to construct a narrative.

In business, we want to engage our audiences and affect their behavior. Thus, one of the most significant decisions we make in sales and marketing is how to convey information to our audiences for this desired level of engagement. There are many forms of information to choose from, but two of the big categories are visual and textual information.

Think back to the last time you flipped through a magazine; what did you notice first? The images or the articles? Visual information includes still photography, video, animations, illustrations, graphic arts, visual aids, and so on. Text information is presented in writing, such as reports, essays, newspapers, and manuals.

Like in the example of the magazine, most of the time, both types of information are used in conjunction with each other to present to the audience a fuller picture of the message being conveyed. However, when looking at them individually, they hold different pros and cons in their usage.

On average, we spend almost 3 hours and 30 minutes in the US watching TV video content and another 1 hour and 40 minutes on digital videos. That’s a total of over 5 hours a day we spend watching videos primarily for entertainment. But, in departure, video is not all just about amusing and distracting ourselves from daily life; it is a much bigger technology platform that can make life-changing differences.

To highlight the innovations and different applications of video technology innovation in various industries, we will take a look at 3 case examples:

1. Special needs
Education
Business Communications

Jason Lemkin, a VC and founder of SaaStr, published the blog post “Great Support Really Can Make Up For a Lot of Things” last week, highlighting how a competitor to the product he co-founded and sold to Adobe does better by providing an excellent customer support experience.

Go where the customers are, right? In today’s digital age, companies need to move with the evolving customer communications landscape or be replaced by more progressive companies. Some innovative and profitable business models have arisen to take advantage of the new possibilities of live video chat technologies.

Here are 3 industries that have embraced consumer-to-business video technology as not just a trend but a differentiator and competitive advantage.

Customer Experience (CX) refers to customers’ overall perception of your brand throughout the buyer’s journey. When done well, the customers can feel it. For example, think about when you enjoyed a shopping trip. The first thing you may have noticed is how people treated you. The customer experience is being delivered by the greeter at the door, the sales representative on the shop floor, to the customer support agent at the service counter. The other main touchpoint is the product. How the product is displayed, packaged, designed, and used are all part of your customer experience.

Customer experience is not organic; it is designed. There is a team of professionals at many companies whose full-time job is to analyze customer feedback and share this insight with the rest of the organization. The global customer experience management market size in 2021 alone was worth over 8 billion USD and is expected to grow 18% annually from 2022 to 2030.

But in case you don’t have a customer experience team, there are things you can do to start upgrading your customer experience strategy today. It is better to start now as 86% of a survey found respondents engaged in or leading customer experience expected to compete based on it by 2021. And, 74% of consumers in another survey said they were at least somewhat likely to buy based on customer experience alone.

If you found this blog, you were probably researching why you are losing customers in your pipeline. What could be the cause, and where are you losing people? To figure this out, you must first understand everything a customer goes through when interacting with your business. Next, you are looking to grasp your customer journey, and eventually, you are looking to use it to improve your customer’s experience with your business.