In business, we want to engage our audiences and affect their behavior. Thus, one of the most significant decisions we make in sales and marketing is how to convey information to our audiences for this desired level of engagement. There are many forms of information to choose from, but two of the big categories are visual and textual information.
Think back to the last time you flipped through a magazine; what did you notice first? The images or the articles? Visual information includes still photography, video, animations, illustrations, graphic arts, visual aids, and so on. Text information is presented in writing, such as reports, essays, newspapers, and manuals.
Like in the example of the magazine, most of the time, both types of information are used in conjunction with each other to present to the audience a fuller picture of the message being conveyed. However, when looking at them individually, they hold different pros and cons in their usage.
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