Regular customers come and go, but loyal ones stay. Customer loyalty measures the likelihood of a customer doing business with a brand over an extended period. The more reliable a customer is, the stronger the emotional bond and willingness to interact and make repeat purchases.
A natural affinity and trust develop when a customer has a good experience, eventually becoming a form of loyalty. When successfully nurtured, loyal customers can be depended on to make frequent purchases, use the products they buy, and engage in more profound ways with a brand.Read more →